Ikiyago

Nimwubure aha munsi impanuro z'ubwenge mu gutekera neza ikidandazwa

1. Mwiyumvire “gutekurura” imbere y' “igikarato”

Ugutekera neza si ugukingira gusa :

• Shirako ubutumwa bw'ikaze bucafyeko: ''Murakoze gutumako kuri [Izina ry'ibutike] mukoresheje  [Izina ry'isoko].”

• Ongerako agatangabutumwa (flyer) kariko:
  • ikode y'akarusho ry'itumwako rikurikira,
  • Ikode QR igusubiza ku butike ya JamaMart(Ikinyembuga c'umudandaza, ikinyembuga c'ikindandazwa, n'ibindi.)
• Kosora ubwinjiriro: atari ibirometero bitatu vya scotch canke igikarato kidashobora kugururwa.

2. Ijanisha y'indangagihingurwa(naho vyoroshe)

N'ugutekera bisanzwe hojako "indangagihingurwa" :

• koresha n'imiburiburi:
  • akerekanabutumwa(stickers) kariko ikimenyetso(logo),,
  • Irangi ry'ikidodo,
  • Ikizingo burembo gicafyeko (amafaranga ahari).
• Subiramwo amabara y'ibutike yawe naya JamaMart.

• JamaMart =  ikimenyetso(logo) kiranga vyose ku gatangabutumwa (flyer) 
• Umudandaza = ikimenyetso ku gikarato hejuru canke indani
• Shirako ikimenyetso c'umudandaza hose (ikiranga umudandaza, fagitire, ibaruwa ngurukanabumenyi(e-mail).
• Mu mwidondoro, tomora: :

  "Ibidandazwa vyarungitswe bitekewe [Izina ry' indangagihingurwa] rimenyekana.''

3.  Amakuru atomoye ku gatu(colis)

Itekerwa ryiza ryerekana ibiri indani ritarinze kuba "igeragezo" ry'ukwiba:

• Indangabidandazwa(Étiquette):
  • izina ry'umuguzi, terefone ngendanwa, aho uba biboneka cane, 
  • izina ry'umudandaza(si ngombwa izina ry'ikidandazwa mu gihe rigukorako).
• Indani, hashire icegeranyo c'itumwako ry'ibidandazwa:
  • Izina ry'ibidandazwa, uko bingana, ingene ushobora kuturonka ukeneye ubufasha inyuma y'ubuguzi(SAV)
• Raba fagitire yawe n'icemeza ko vyarungitswe vyujujwe neza
  • ongerako ikimenyetso(logo),
  • urwandiko"Murakoze ku buguzi bwanyu," 
  • Ibiranga ubufasha inyuma y'ubuguzi(SAV), WhatsApp, n'ibindi. 

4.Gukingira bihanitse(atari urupapuro rupfunyiranije)

Itakara= isubizwa, ukudashima, uruhombo.

• Tora ikarato iringaniye nico waguze (atari ikarato irengeye ubunini bwivyo waguze).
• Koresha :
  • Urupapuro kraft, ibikarato alvéolés, mousse yasubijwe ubushasha,
  • ibuza ishanda mbi canke yasubiye gukoreshwa itanga ishusho mbi.
• Ku bidandazwa bimeneka :
  • "Gugeza ukujegera": kijegera cane→ kwongerako ibikoresho vyo gukingira
• Erekana kuri fishe y'ikidandazwa::

  "Itekerwa ribuza kwononekara mu gutwara ibintu bidahungabana"

• Ongerako bishoboka urwandiko "Ibimeneka" mu gishusho canke umwidondoro

5. Iyumvire isubizwa / Ihanahana ugitekera

Urunguka umwanya mu gihe umuguzi ategerezwa gusubiza:

• Shirako agapapuro kerekana uko isubizwa rigenda:
  • "Mu gihe c'ibibazo, duhamagare… imbere yo gusubiza"
• Koresha ikarato yoroshe kwugara(ukoresheje utugozi) mu kurungika
• Shiraho ikinyembuga "Ishimikiro ryo gusubiza" kiboneka neza,
• Ongerako ifatanirizo muri: 
  • Ifishe y'ikidandazwa,
  • Ibaruwa ngurukanabumenyi yo kwemeza,
  • Icemeza irungikwa ry'ibidandazwa.

6. itekerwa ritonona ibidukijije(rirahumuriza cane)

• Koresha mu gihe bikunda:
  • Ibikarato vyakozwe vyasubijwe ubushasha,
  • Amarangi atarimwo ubumara,
  • Ibikoresho vyo gukingira basubira gukoresha
• Candike kiboneke neza:

  “itekerwa ritonona ibidukijije / Isubizwa bushasha.”

• Ongerako ikimenyetso "ubugenzi butonona ibidukijije" kuma fishe yawe 
• Shiraho ikiranga ikidandazwa 'Itekerwa": 
  • ikimenyerewe, "Ibitonona ibidukijije", "akaganuke", n'ibindi.

7. Imero imenyerewe → amahera yo gushikana ibidandazwa ni make

Ibikarato ''bitamenyerewe" kandi binini birazimvye mu gutwara ibintu

• Gushiraho ubunini 3 - 4 bw' igikarato,
• Gupakira neza ibiro + ubunini.
• Menyesha uburemere + ubunini bw'ibidandazwa→ guharura amahera y'abikorezi atahuritse.
• Ku matu(colis), shiramwo ibidandazwa biri hamwe(waguriye hamwe, umutekero) kandi urabe uburemere bwose hamwe kugira ntuduze cane ibiciro.

8. Ubwoko "itekerwa ry'akaganuke" (bworoshe gushira imbere muri JamaMart)

bw'agaciro kanini ukoresheje inguvu nke.

• Hitishamwo itekerwa ry'akaganuke:
  • Urupapuro rwiza, akagozi, akajambo gatunganije. 

Rihisha ayiyongera(canke ku buntu hejuru y'igiciro cashitsweko). Rihisha ayiyongera(canke ku buntu hejuru y'igiciro cashitsweko). 

• Shiraho ihitamwo ry'ikidandazwa :
  • Izina: "Itekerwa ry'akaganuke"
  • Ubwoko: akadirisha ko kwemeza
  • • Igiciro: akarorero. 2000 FBU
• Et/r/ canke inyongerabuhinga(add-on) "Itekerwa ry'akaganuke" iyo uyikoresheje.
• Shiramwo mu mwidondoro ibiri mw'itekerwa ry'akaganuke (urupapuro, ikarata, n'ibindi.).

9. Koresha itekerwa nk' "Umudandaza atavuga"

Ugutekera neza bizana umuguzi ku rubuga rwawe:

• Ongerako ikode y'akarusho mu bwoko:

  "Dukurako icicumi kw'itumwako ry'ibidandazwa rikurikira ukoresheje ikode: PACK10”

• Ongerako ikode QR ryerekeza::
  • Kw'ibutike yawe JamaMart,
  • Urubuga "Bishasha",
  • ou ta page vendeur sur la marketplace.

• Shiraho agapapuro k'agashimwe(Guhayagiza→kumenyekanisha→imenyekanisha ry'igiseke) kajanye niyo kode,
• Ushinge igihe katarenga(iminsi 30) kugira ubihutishe.

10.Kw'isoko mpuzabandandaza(nkawe)

Ushobora gushiraho urugero rutoyi rubaho ku badandaza bose:

• Urwandiko "Agatabo kerekana itekerwa":
  • Ubwoko bw'ikarato,
  • amakuru ategerezwa,
  • abujijwe (amasaho yuguruye, itekerwa, n'ibindi.).
• Gutegeka :
  • ikimenyetso c'umuguzi imbere, 
  • agatangabutumwa kerekana isoko.

• Shiraho ikinyembuga(page)" impanuro ku bandandaza: Gutekera no gutegura ivyatumweko",
• Shirako ifatanirizo mu kinyembuga c'umudandaza(Vendor panel → menu Aide / Docs),
• Uce wongerako umurongo mu migambi y'umudandaza:

  “"Kwubaha agatabo kerekana ugutekera ni itegeko."

 Mwugurura gute ikonte yanyu kw'ibutike yacu

Kwugurura ikonte mw'ibutike yacu biroroshe kandi bibafasha gukurikirana ivyo mwatumyeko, kwinjiza aho muba no kwunguka umwanya mu gihe c'ubundi buguzi.

  1. Gushikira urubuga rwo kwiyandikishirizamwo

1. Fyonda kuri iyo buto "Ukwinjira mu muhora" canke "Ikonte yanje" hejuru ku rubuga
2. Ku kiyo c'ukwinjira mu muhora, fyonda kuri "Ugurura ikonte" canke "Kwiyandikisha".

2.  Uzuza urupapuro

Menyesha amakuru yasabwe:

• Itazirano hamwe n'izina
• Ikiranga ibaruwa ngurukanabumenyi(ikora, ifasha mu kwinjira mu muhora no gukurikirana ivyatumweko)
• Ijambo kabanga(Nimuhitemwo ijambo kabanga rikingiwe bikwiye)
• Bishoboka: inimero ya terefone, aho uba, izina ry'ishirahamwe, bivanye n'ibibanza vyo kwinjirizamwo mwuguruye.

Uce ufyonda kuri "Kwugurura ikonte" / "Kwiyandikisha"

3. Emeza ibaruwa ngurukanabumenyi(mu gihe yuguruye)

Iyo ukwemeza ibaruwa ngurukanabumenyi(e-mail) yuguruye mw'ibutike yawe:

Ugurura agasandugu k'ibaruwa ngurukanabumenyi(e-mail).

1. Rondera ubutumwa bwarungitswe n'ibutike yacu.
2. Fyonda kw'ifatanirizo ry'ukwemeza riri mw'ibaruwa ngurukanabumenyi.

Ikonte yanyu izoba rero yuguruye kandi igezwe gukoreshwa.

4. Kwinjira mw'ikonte yawe
Kugira mwinjire mu muhora umwanya wose:

1. Fyonda ahari "Ukwinjira mu muhora" / "Ikonte yanje" .
2. Injiza ikiranga ibaruwa ngurukanabumenyi hamwe n'ijambo Akabanga.
3. Fyonda ahari "Kwinjira mu muhora".

Mushobora kandi:

• kuraba ivyo mwatumyeko,
• Gushira ku gihe amakuru akuranga,
• Kwemeza aho gushikana ibintu henshi,
• Gukurikira ivyo mwatumyeko aho bigeze.

Gute baziganya amahera ukoresheje igikorwa « Kugurira rimwe » ?

Igikorwa « Kugurira rimwe » gifasha gutanga umutekero w'ibidandazwa (ikidandazwa nyamukuru + 1 canke ibidandazwa vyinshi vyunganiranira)habaye isubizwa ridasanzwe mu gihe umuguzi yabiguze mu gihe kimwe.

1.Iciyumviro ngenderwako c'umudandaza

Ku rubuga rw'ikidandazwa, urabona ikigize umugwi co mu bwoko:

Kugurira rimwe no kuziganya X % / X FBU 

Akarorero:

• Ikidandazwa A: 50 000 FBU
• Ikidandazwa B: 50 000 FBU

Igiciro gisanzwe kiri ukwaco: 80 000 FBU

Ukoresheje  « Kugurira rimwe », umutekero utangwa kuri 72 000 FBU.

Shiraho ibutike yanyu bwite mu ntambwe zimwe zimwe

kuri JamaMart, uwushushanya canke uwudandaza imideri arashobora kwugurura ibutike yiwe bwite ku mbuga ngurukanabumenyi hamwe no kudandaza ibidandazwa vyiwe(impuzu, ibirato, ibijanisho,n'ibindi.)

1. Gushiraho ikonte yawe y'umudandaza

1.  Fyonda ibuto  « Kuba umudandaza » / « Kwugurura ibutike yanje » ku kinyembuga c'intangaro.
2. Uzuza urupapuro rwo kwiyandikisha rw'umudandaza:
   • Izina / Itazirano
   • Izina ry'ibutike 
   • Ibaruwa ngurukanabumenyi, terefone
   • Aho uba, Igihugu, Igisagara
3. Rungika ivyo mwasavye.
4. Umurwi wacu uca wemeza ikonte yanyu y'umudandaza (kandi ikabaha uburenganzira bwo kuba umutunganyarudandazwa).

Ikonte yanyu ihejeje kwemezwa, muraronka ibaruwa ngurukanabumenyi(e-mail) harimwo uburenganzira bwo kwinjira mu muhora ku kinyembuga c'umudandaza.

2. Mushiremwo ibiranga ibutike yanyu y'imideri

Mu kinyembuga c'umudandaza, mugende mu gisata Ivyapanzwe/Ibutike (ibiranga umudandaza) muce mwuzuza:

• Izina ry'ibutike(akarorero Ibutike Paris Chic, Kigali Streetwear, n'ibindi). 
• Ikimenyetso c'ibutike
• Icapa / ishusho
• Umwindondoro: (ubwoko bw'indangagihingurwa yanyu(imideri yo mu gisagara, ugushaza, umwana, ukwinonora imitsi, n'ibindi.)
• Ibiranga: Aho uba, terefone, WhatsApp, ibaruwa ngurukanabumenyi
• Ifatanirizo((liens) ry'imbuga ngurukanabumenyi: Instagram, Facebook, TikTok, n'ibindi.

Uko ibikuranga biba bikwiye, niko ibutike yawe iba itunganijwe neza kandi yizerwa.

3. Hitamwo imice yanyu y'ikindandazwa

Mu gihe co kwongerako ibidandazwa, mushobora guhitamwo imice ijana n'akazi mukora, nk'akarorero:

• Imideri y'abagore →Amakanzu, amakoti, Ipantalon, Ibirato, Amasaho
• Ibijanisho →intabonwa(Bijoux), imisipi, inkofero, Amarori, n'ibindi.

Bivanye n'umugambi w'umudandaza mukoresha,ku mice imwe imwe hashobora kubaho ibidandazwa ntarengwa canke bigenewe ku bandi (akarorero “Agaciro”, “Ugucapa”, n'ibindi.). Jama Mart ifasha umutunganyabidandazwa kushiraho ivyo akoresheje imigambi y'umudandaza.

4. Ongerako ibidandazwa vy'imideri( harimwo ubunini, amabara)

Genda mu Bidandazwa→ Ongerako ikidandazwa:

1.  Izina ry'ikidandazwa
   • Akarorero: "Ikanzu ikozwe mu pampa – y'urwatsi rubisi",
2. Amafoto
   • Nimwinjize amafoto menshi asa neza: uruhande, inyuma, ibigize igitambara, gagamisha ubone ibisharije ico gitambara.
   • Inyuma hakeye, Umuco mwiza, impuzu ziteguwe neza.
3. Ivyotorwamwo(ubunini,amabara)
   • Muri JamaMart, koresha ibitandukanye / ivyotorwamwo mu gutunganya::
     • Ubunini: XS, S, M, L, XL, 2XL
     • Amabara: ryirabura, ryera, ritukura, n'ibindi.
   • Ubunini bwose/ibara rishobora kugira ububiko butari hamwe.
4. Igiciro n'ububiko
   • Shinga igiciro c'ubuguzi, igiciro c'imenyekanisha (mu gihe hari ivyagabanijwe igiciro), igitigiri c'ibiri mu bubiko)
5. Idondora ryagutse
   • Ibikozwemwo / ibigize ibintu(ipampa, polyester, n'ibindi.) 
   • Amategeko y'isuku (kumesura n'intoke, n'imashini, ubushuhe, kugorora,...)
   • Umwambaro(gitogito, kivyibushe, kigereranye)
   • Ikoreshwa(umugoroba,ibiro, kwinonora imitsi,ukwisanzura…)
6. Ibiranga /Utuyunguruzo( kidategerezwa ariko gifasha)
   • Inyambaro: za kera,gushaza,kwinonora imitsi
   • Ibihe: mu ci, urushana, umukubezi
   • Indagagihingurwa, aho cavuye, n'ibindi.

Uko ama fishe aboneka neza, nuko n'abaguzi batora ningoga ivyo barondera…kandi bakagura.

5. Panga ivyo murungika n'ibisubizwa

Mu kinyembuga canyu c'umudandaza, mushobora gukoresha uburyo bwo gushikana ibintu bwashizweho n'isoko (canke uburyo bwanyu bwite bivanye n'ishirwaho):

• Ugushikana ibidandazwa kumenyerewe(iminsi X)
• Ugushikana ibidandazwa kunyaruka(mu gihe guhari)
• Ikibanza co guhanahana, ugukura mw'ibutike( mu gihe mufise imanganzini iboneka)

Ku buryo ubwaribwo bwose, sigura:

• Ibibanza bashikanamwo(igisagara, igihugu, akarere…)
• Amahera yo gushikana ibidandazwa(igiciro gishinzwe, ku biro, ku gitigiri…)
• Umwanya ugereranije(akarorero iminsi 2-5, iminsi 7-10)

Mu gushiramwo ikonte PayPal Kuriha ku mbuga ngurukanabumenyi kumenyerewe muri Merchium:

1. Mu kinyembuga c'itunganyabikorwa, genda mw'itunganyabikorwa > Uburyo bwo kuriha.
2. Fyonda  ku buto + I bubamfu.
3. Mu kadirisha kuguruye, shiramwo PayPal mu kibanza co gushiramwo icandiko Izina, tora PayPal mu bigize imbuga birimwo uburyo bwo kuriha, shiramwo umwidondoro hamwe n'amahera yiyongera akenerwa mu bibanza vyo kwinjirizamwo bijanye, guhanura ishusho bikenewe.
4. Muri iryo dirisha nyene, mugende mu kadirisha Gushiramwo. Ivyo bica vyugurura agace gafise ivyapanzwe(paramètres) PayPal.
5. Uzuza ibibanza vyo kwinjirizamwo bikurikira:

Ikonte - ukwinjira kwawe mw'ikonte yawe PayPal (bisigura ikiranga ibaruwa ngurukanabumenyi yawe ).

• Izina ry'ikindandazwa - agaciro k'ikibanza co kwinjirizamwo 'kuriha kuri' ryerekanywe ku kinyembuga PayPal mu gihe co kuriha (akarorero, ibutike yanje).
• Ifaranga - ifaranga ry'ikonte yawe PayPal. Mu gihe ridahuye n'ifaranga ry'ifatiro mu vyawe vyapanzwe Merchium, rondera umurwi wo gufasha Merchium.
• Uburyo bwa Test/Live - tora Live. Mu gukoresha uburyo Test, mutegerezwa kuronka amakonte y'inyongera kuri PayPal Sandbox
• Icitangira ry'itumwako ry'ibidandazwa - Icitangira cose mushaka ko ama ID ya fagitire agira ku kinyembuga PayPal (ikibanza co kwandikamwo kidategerezwa) (akarorero, igisekecanje).
• Ikoreshwa ry'Icitangira rifasha kubuza kwisubiriza kwa ID ya fagitire mu gihe mukoresha ya konte nyene PayPal mu kwemera kuriha ku mbuga ngurukanabumenyi nyinshi.

1. Fyonda ibuto Gushiraho kugira wemeze ibihindurwa.

Ikonte yawe PayPal yotegerezwa kugira ivyapanzwe bikurikira:

• Imenyeshwa ryo kuriha ubwo nyene - guhagarika
• Kurungika ibiranga ukuriha - guhagarika
• Ugusubira inyuma buno nyene mu kuriha ku mbuga ngurukanabumenyi - guhagarika
• URL yo gusubira inyuma - Haragaragara